SHINE x *SCAPE Talent Development Program


In 2018, the Singaporean National Youth Council organised a government-funded esports talent development program as part of an initiative to groom and develop esports talents in the country.

This program was planned and executed by Catalyst, who partnered with Eliphant Co and *SCAPE to manage and implement the programming and curriculum. The talent development program consisted of several segments, including a series of workshops by industry experts, a 10-week mentorship program for selected participants which culminated in a 4-team League of Legends showcase tournament, as well as an inspirational platform to host all esports-related materials created for this program.

Catalyst also managed the marketing of this program, which was supported by 8 influencers, 3 local esports teams and media placement on the GameStart Asia Facebook page. In addition, Catalyst also initiated a participant feedback survey for the mentee program, which collected valuable insights and learnings that would aid in organising similar programs in the future.

The program ran from May to August 2018, with the series culminating at the annual SHINE Festival and YouthX as part of Youth Month in Singapore.


The Results:

  • Total reach in 5 months: 665,000+
  • Total engagements: 20,000+
  • Total emails collected: 300+