OpTic SEA Stream Team

 

OpTic Gaming is an American esports organisation known for its professional teams in several FPS franchises, namely Call of Duty, Halo and Gears of War. Catalyst was the key consulting and strategic partner for the organisation’s expansion into Southeast Asia, a region where the organisation was not widely known by the gaming community, possibly due to the lack of interest in the esports titles that OpTic Gaming are famous for.

To penetrate the Southeast Asian market, we recruited a selection of local gaming influencers to form OpTicSEA, the official stream team representing OpTic Gaming in Southeast Asia. To cast a wider net over the region’s broad demographic, the OpTicSEA stream team members were handpicked from diverse backgrounds that covered three languages, multiple platforms and a wide range of gaming titles.

Apart from increasing brand awareness, we also planned and executed regular team streams, community activities and localised gaming-related content to increase engagement among our target audience.

Within one month, OpTicSEA’s social media presence garnered over 26,000 followers and achieved over 1 million unique views with a healthy engagement rate of 10.6%. By the end of the program’s 3-month duration, OpTicSEA’s communications achieved a reach of over 3.6 million across all social media channels, with over 268,000 engagements.