Lenovo Legion – The Council

 

The Council is an exclusive event led by Lenovo, whereby partnered influencers from all over the world gather at the Lenovo headquarters in Raleigh, North Carolina for a close-up look at their latest product line-up.

This gathering takes influencer marketing to the next level by directly involving them in an ongoing feedback process, allowing them to provide consumer insights to contribute towards future product development. This not only allows ample opportunity for content creation throughout the event’s duration, but also allows the public to feel closer to the brand due to brand transparency and an opportunity to connect via their favourite influencers.

Catalyst planned and executed the logistics and social media marketing for this event, making sure that influencers show up on time and release their content according to the schedule we prepared; we also handled graphic creation, drew up content guidelines, managed the giveaway, and compiled a report detailing the statistics of each influencer’s social media posts at the end of the event.

 

The Result:

  • Total impressions during event period: 2,395,384
  • Total engagements during event period: 236,737

 

Videos:

  • Workshop Day 1: https://www.facebook.com/watch/?v=1897851393677722
  • Activities Day 3: https://www.facebook.com/watch/?v=1233737146792186
  • Activities Day 4: https://www.facebook.com/watch/?v=335936043723261