Lenovo Legion Influencer Program

 

As one of the more established brands in personal computing, Lenovo was looking to expand its brand influence into the gaming market via its sub-brand Lenovo Legion. To compete with the many other dedicated gaming hardware brands available in the market, it was imperative that our campaign established that Lenovo truly understands and relates to its target audience.

To do this, Catalyst built and executed an end-to-end influencer campaign for Lenovo’s range of gaming products. The chosen influencers were comprised of prominent gaming personalities and tech heroes from a wide range of backgrounds, covering an audience across multiple regions, languages, and interests.

To build awareness, credibility and relevance as a gaming brand, we focused on content amplification via cross-posting, taking advantage of the vast following of our chosen influencers. We also held product giveaways to increase audience engagement, and conducted a partnership feedback program – The Council – to help build up and improve upon Lenovo Legion’s product lineup and user experience.

Apart from project formation, planning and budgeting; Catalyst was also responsible for influencer contracting, management, and payment; graphics/branding; social media; reporting and statistics.

 

The Result:

  • Total emails collected: 30,000
  • $130,000 in revenue from affiliate links
  • 15.04M impressions on Twitter ($0.01c per impression)
  • +30,000 followers on Twitter
  • +30,000 followers on Twitch
  • +10,000 likes on Facebook